We know that generally Product Identifiers are a pain in the next to manage, especially if you have to try to locate a GTIN for a product. It takes time and there really is no simple shortcut to finding the information. The reality however is that your products won’t appear as highly in search, won’t have product reviews attached to them (and we know all the arguments for and against this being a good thing) and certainly won’t be featured on Internet search engines.
Product Identifiers shouldn’t be too much of an issue for sellers selling a regular supply of new stock. They’re much more of a pain point for sellers who have a never ending stream of new one off products to sell. It also means sellers who manufacture their own goods or who brand white label goods will have to buy their own GTINs.
- From September 2017, your Good ‘Til Cancelled listings won’t be automatically renewed if they contain invalid product identifiers. This should be no surprise as it was previously announced.
- From 19 October 2017, you must include product identifiers for all new and revised listings in Seller refurbished condition, as well as for new and revised listings in Used condition in certain categories.
You’ll be pleased to hear that if your Used items don’t have a product identifier, you can still use ‘Does not apply’. However bear in mind that Using ‘Does not apply’ when a product identifier is available violates eBay’s policies and could result in your listing being removed. Improper use of ‘Does not apply’ also makes your listings ineligible for traffic and merchandising opportunities for listings with valid product identifiers.
- From spring 2018, eBay will use product identifiers to automatically match new and existing listings to products in the eBay catalogue.
Bundles and lots
You can gain extra exposure for multiple-item listings by creating a bundle, a combination of related items in 1 listing, or a lot, 2 or more of the same item in a single listing.
Bundle and lot listings will now be highlighted in the buyer shopping experience, which could help drive more interest in and better conversion of your listings. Opportunities for additional exposure include search results pages and product pages.