Today, TikTok announced the launch of TikTok Shop in the US, introducing a new way for people to discover and shop for their favourite products within the TikTok app. Until now, TikTok Shop has been in testing in the US.
We’ve written about a number of brands selling on TikTok Shop in the UK, and the results are astounding. You can watch our interviews with eFones, SoSweet and Nature Spell to get a greater understanding of just how powerful the TikTok Shop marketplace is as an driver of ecommerce.
With trends like #TikTokMadeMeBuyIt inspiring the community to discover and share the products they love, TikTok is creating a new shopping culture. TikTok Shop will now bring shoppable videos and LIVE streams directly to For You feeds across the country – and give brands, merchants, and creators the tools to sell directly through shoppable content on the TikTok app. From studies led by McKinsey and Material, we learned that 70% of people on TikTok say they discover new brands and products through the app, and 83% say that TikTok plays a role in their purchase decision.
As TikTok Shop launches in the US, the community is continuing to grow: There are over 200,000 sellers on TikTok Shop today, and over 100,000 registered creators sharing products through TikTok Shop Affiliate.
Here’s what you’ll see from the TikTok Shop experience:
- In-Feed Video and LIVE Shopping: Shop tagged products directly from videos and LIVEs in the For You feed.
- Product Showcase: Browse product collections, read reviews, and purchase directly from a brand’s profile page.
- Shop Tab: A product marketplace where businesses can display their products and customers can easily search and discover promotions, get new product recommendations, and manage their orders, all within a single tab.
- Affiliate Program: A new way to connect creators with sellers through commission-based product marketing, giving creators a new way to monetize their creativity by sharing products in short videos and livestreams.
- Shop Ads: New TikTok Shop Ads bring more opportunities for sellers to promote their TikTok Shops, so customers can discover and complete purchases all within TikTok.
- Fulfilled by TikTok: A new logistics solution that lets merchants focus on their products while TikTok Shop stores, picks, packs, and then ships products to customers.
- Secure Checkout: TikTok works with trusted third party payment platforms to facilitate transactions on TikTok Shop, to ensure a smooth and secure checkout process.
US brands and retailers can sign up as a TikTok Shop seller today via the TikTok Shop Seller Center.
